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Loss Aversion in Golf Terms

Fun article about how humans view risk and loss, and how those feelings are dependent on how we view the situation.

Settling for Par: Pros More Likely to Play It Safe

By ALAN SCHWARZ
Published: June 15, 2009
When PGA Tour golfers from Tiger Woods down to the greenest rookie draw back their putters this week at the United States Open, their scorecards will be sabotaged by a force as human as it is irrational: risk intolerance.

Read the full article here:

http://www.nytimes.com/2009/06/16/sports/golf/16study.html?pagewanted=1&_r=3&ref=sports